Interview with Dan Southam, the UK Marketing Manager for Suunto
In the 113th episode of the GPS Training Podcast, Jon sat down with Dan Southam, UK Marketing Manager at Suunto, to dive into the Finnish brand’s heritage, latest innovations, and why their GPS watches continue to lead the way in outdoor performance and reliability.
Whether you're a trail runner, hiker, skier, or just someone who wants dependable navigation on your wrist, this episode is packed with insights about how Suunto is shaping the future of outdoor adventure tech.
🎙️ Watch the Full Podcast Interview
Why Suunto Stands Out in the GPS Watch Market
Founded in 1936, Suunto started with the invention of the liquid-filled compass, and that pioneering spirit still drives the brand today. Rather than competing in the crowded general smartwatch market, Suunto focuses purely on outdoor GPS watches, designed for people who take their adventures seriously.
Key Features That Set Suunto Apart
🌍 Free worldwide mapping and heat maps
🧭 Altimeter, barometer, compass & storm alerts
⌚ Best-in-class battery life and durability
🔁 Regular software updates – even for older models
🧠 Advanced features like Climb Guidance and ZoneSense
🎧 Bone conduction headphones for safe, immersive audio
🔙 ‘Return to Home’ safety navigation
🏅 Proud sponsor of the UTMB World Series
Suunto’s Star GPS Watches: Which One’s Right for You?
Dan highlighted the differences between Suunto’s most popular models:
🏃 Suunto Race S
Bestseller in the UK
Lightweight and compact
Bright AMOLED screen
Affordable yet packed with pro features
✔️ Perfect for trail runners and everyday fitness
🏔️ Suunto Vertical
Extra-long battery life
Built for mountain adventures and expeditions
✔️ Ideal for mountaineers, explorers, and long-distance trekkers
⚙️ Suunto Race
High performance for athletes
Larger screen and powerful features
✔️ Designed for serious competitors
Not Just Watches: Why Suunto’s Headphones Matter Too
Suunto has also launched bone conduction headphones—a great companion for any outdoor athlete. Unlike traditional earbuds, they keep your ears open to ambient sounds, increasing safety while running or cycling on trails or roads.
Heritage, Innovation, and Sustainability Combined
Dan explained how Suunto’s engineering roots give it a credibility few competitors can match. The brand stands out by focusing on:
Product longevity – no pushy upgrade cycles
Sustainability – reducing waste by supporting older devices
Real performance tools – not just lifestyle gimmicks
With regular software updates and tools like ZoneSense, Suunto ensures your watch evolves with your training and goals.
Why Adventurers Trust Suunto
Suunto’s dedicated UK team offers quick support, personalised training, and strong retail partnerships. This agility helps build trust—something that matters when your safety could depend on your gear.
“We’re a small team, but that lets us stay close to our customers and retailers. We’re passionate about the outdoors—and our users feel that.” – Dan Southam
What’s Next for Suunto?
While Dan didn’t reveal too much, he hinted at exciting new products in both the GPS watch and headphone ranges coming soon.
So whether you’re just getting started with outdoor adventures or pushing the limits in ultra events, there’s never been a better time to explore the outdoors with Suunto.
Ready to Choose Your Suunto?
Explore the full Suunto GPS watch range at GPS Training, including the best price online for the Suunto Race S – Courtney Edition, complete with the inspirational “Believe” strap.
Further reading
1. Interview with Adam King, CEO of Harvey Maps - video
2. Interview with Paul Grundy, after winning Spine Challenger North - Winter - Video